Company: Ocean Sonics
Location: Truro, Nova Scotia
Industry: Marine acoustics
Size: Small (approx 10 employees)
“Vendors and customers are asking questions about B Corp, and maybe pushing themselves to do better.”
– Desiree Stockermans
Operations Manager, Ocean Sonics
Q: What is Ocean Sonics’ purpose and where did it come from?
A: Our purpose is to develop a better way to measure, collect and understand sound data from the ocean that is easily accessible to people. You do not need to be an acoustician or someone with a PhD. Anyone can learn to use our equipment and be successful! We wanted to give people access to useable information in real time in order to help them make decisions.
Q: Why did Ocean Sonics decide to go for B Corp certification?
A: We were seen by many biologists as just another manufacturer or industrialist who are just out there to make a profit, no matter what. We wanted to let them know that we are a company that cares about people and the planet while making a profit.
We wanted to be different from our competitors, to use the certification as a competitive advantage. We also wanted to attract like minded people to work at Ocean Sonics.
Q: Since you’ve become a B Corp, what benefits are you seeing?
A: It has help us with recruitment, by attracting people who want to work for a company that cares. Vendors and customers are asking questions about B Corp, and maybe pushing themselves to do better.
Q: Were there any challenges with the certification process?
A: There was a lot of information that was required and some drilling down into customer data bases. We hired a B Corp consultant to help us achieve our B Corp certification.
Overall, we did not have to change lot of what we do because we as a company were already very aware about making things better for people and the planet.
Q: Would you recommend B Corp certification to other businesses?
A: Of course! As people (consumers) become more aware of the problems we are all creating on this planet, some will be seeking opportunities to support companies that do good!