Allison MurrayCEO & Founder

Photo by : Chantal Routhier Photography (

Upswing Solutions was founded by Allison Murray, an international sustainability leader who has helped companies for over 20 years to create social and environmental change and build purpose into their business.

Allison has lead strategies and programs at some of the world’s largest companies in the UK, Australia and Canada in the telecommunications, energy, insurance and transportation & logistics industries. Beyond creating change inside companies, Allison has also provided consulting services to CEOs and boards of start-ups and not-for-profit organizations.

Allison holds a Master’s degree in Science and Technology Policy from the University of Sussex (UK) and a B.A. (Hons) in International Development Studies from Dalhousie University (Canada).


  • Join us on April 25th

    Join us on 25th April and learn how to become a certified B Corp. Atlantic Canadian B Corp, T4G will share their experience with the certification process and the benefits they’re seeing for their business. Hosted by CEED.

    April 16, 2019
  • How purpose drives innovation

    Businesses are more able to innovate and transform when purpose is a core driver of strategy and decision making.

    March 13, 2019

Allison brought extensive global expertise in the business of sustainability to Peer Ledger. She quickly understood our roadmap and started contributing valuably from day-one. Allison’s work is based on solid evidence, and she delivers it with heart and creativity. We asked Allison to come back to support us again as soon as we could.

Dawn Jutla
CEO, Peer Ledger (Halifax, N.S.)

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