Allison MurrayCEO & Founder

Photo by : Chantal Routhier Photography (

Upswing Solutions was founded by Allison Murray, an international sustainability leader who has helped companies for over 20 years to create social and environmental change and build purpose into their business.

Allison has lead strategies and programs at some of the world’s largest companies in the UK, Australia and Canada in the telecommunications, energy, insurance and transportation & logistics industries. Beyond creating change inside companies, Allison has also provided consulting services to CEOs and boards of start-ups and not-for-profit organizations.

Allison holds a Master’s degree in Science and Technology Policy from the University of Sussex (UK) and a B.A. (Hons) in International Development Studies from Dalhousie University (Canada).


  • Three predictions for sustainable business in Atlantic Canada in 2020

    Here’s my round up of exciting trends that I saw emerge in Atlantic Canada in 2019 and my three predictions for 2020:
    more ‘how?’ and less ‘why?’, continued growth of impact-focused startups in our region, and more investment in innovative solutions to big social and environmental challenges.

    January 3, 2020
  • How Ashored is finding solutions to our oceans plastic challenge

    Spurred by growing numbers of North Atlantic right whale deaths and the economic impact on local fishers, Arsenault and his Ashored co-founders wanted to find a solution that would help fishers maintain their livelihood while protecting sea life. Their solution? Ropeless fishing.

    November 21, 2019

Allison brought extensive global expertise in the business of sustainability to Peer Ledger. She quickly understood our roadmap and started contributing valuably from day-one. Allison’s work is based on solid evidence, and she delivers it with heart and creativity. We asked Allison to come back to support us again as soon as we could.

Dawn Jutla
CEO, Peer Ledger (Halifax, N.S.)

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