The Purpose Project for Atlantic Canada
In 2018 we launched The Purpose Project for Atlantic Canada to shine a spotlight on purpose-led businesses from this part of the world. We wanted to find out what makes them tick. Why have they set a clear purpose beyond profit?
We interviewed over a dozen CEOs and executives for a series of case studies to tell their stories and find out what benefits they are seeing for their customers, their communities, their employees and our environment. We published a series of 12 case studies.
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The Purpose Advantage
The Purpose Advantage report is a compilation of the insights these purpose-led business leaders shared with us. It explores how these companies are growing and succeeding because of their purpose, and provides a new lens through which to view business growth and economic development in Atlantic Canada.
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