About Upswing

Who We Are

We specialize in delivering high-impact strategies with actionable plans for companies that want to grow sustainable, inclusive and resilient businesses.

No matter where you are on your journey, our expert strategists and network of associate consultants work with you to create commercial strategies that position your business to thrive in the economy of the future.

Our Purpose

We equip organizations to thrive in a clean and equitable future economy.

We believe that

Businesses have a central role to play in building sustainable, inclusive societies

In a changing world, sustainability is a key driver of competitive advantage

It’s not as difficult to get started, or take as long as you may think to make meaningful change

Why Choose Us

Draw on Industry Experience

Navigate change, engage teams and deliver a strong business case by deploying proven strategies applied in some of the world’s largest companies.

Integrate Deep Knowledge of Sustainability

Turn theory into action using educated experts dedicated to helping companies improve their social and environmental impact.

Move Quickly With An Adaptable Team

Our nimble, multidisciplinary team gets your project up and running with speed, whether you’re an innovative start-up or a leading multinational firm.

Our Team

Kevin West

DIRECTOR OF STRATEGY & DEVELOPMENT

Kevin delivers the know-how to help clients create commercial strategies that promote sustainability, resilience and greater profitability. His most recent work leading the sustainability of government operations at Environment and Climate Change Canada is part of his versatile professional experience including work in mining, construction, aviation, transportation and logistics as well as retail and fast moving consumer goods. His work has taken him from the floor of G7 climate meetings to remote installations and communities across Canada’s Arctic regions.

    Allison Murray

    CEO & FOUNDER

    Upswing Solutions was founded by Allison Murray, an international sustainability leader who has helped companies for over 20 years to create social and environmental change and build purpose into their business.

    Allison has led strategies and programs at some of the world’s largest companies in the UK, Australia and Canada in the telecommunications, energy, insurance and transportation & logistics industries. Beyond creating change inside companies, Allison has also provided consulting services to CEOs and boards of start-ups and not-for-profit organizations.

    Allison holds a Master’s degree in Science and Technology Policy from the University of Sussex (UK) and a B.A. (Hons) in International Development Studies from Dalhousie University (Canada).

    Angela Moores

    Consultant

    Angela holds a BSc in Sustainability & Mathematics from Dalhousie University and is currently completing a Master’s degree in Environmental Studies.

    With nearly a decade of experience in the field of sustainability, she has led a diverse range of projects on topics including gender and climate change, aquaculture, organizational leadership and community food security.

    Using an intersectional approach, Angela applies systems thinking and science-driven solutions to advance a clean and just economy. Thriving on collaboration, she helps organizations apply sustainability principles to lessen their impact and contribute to climate solutions.

    Dawne Skinner

    Consultant

    Dawne Skinner is a senior environmental engineer with significant project management experience across a variety of sectors. She holds an MBA in Innovation, Enterprise and the Circular Economy through an Ellen MacArthur Foundation (EMF) pioneer school and has been chosen by the EMF, through a global competition, as a Schmidt MacArthur Fellow in the Circular Economy.

    Through these programs, she has developed significant knowledge in innovation management, circular economy business models, material flow modelling, circular design and closed loop supply chains. She recently led six, first of their kind, circular economy studies in Canada and has been providing policy advice to federal, provincial and municipal governments on how to accelerate the transition to a circular economy. Dawne is currently a PhD candidate in Industrial Engineering at Dalhousie University, where her focus is on designing, modelling and optimizing circular and closed loop supply chains.

      Leah gotkin

      CONSULTANT

      Leah is a consultant that holds a Master’s in Strategic Sustainable Business from the University of Stirling in the UK and a Bachelor of Science from Queen’s University. She has over 5 years of experience in the energy and transportation sectors with a focus on accelerating the adoption of electric vehicles. In the UK, she developed consumer engagement strategies as a lead consultant for a social enterprise that empowers womxn through sustainable goods and services.

      Through her academic and professional experiences, she has developed a deep understanding of change management, risk assessment, greenhouse gas accounting and GRI frameworks, specifically the UN Sustainable Development Goals. Managing and supporting diverse projects across a range of industries including electricity, banking and the public sector, Leah uses science-based research to drive positive change for people, planet and profits.

      CAMERON PAUL

      PROGRAM MANAGER

      Cameron holds a Bachelor of Philosophy and Interdisciplinary Leadership from Renaissance College at the University of New Brunswick.

      Originally from the Tobique First Nation in New Brunswick, Cameron’s career has focused on building prosperity and overcoming developmental barriers for both First Nations’ governments and enterprises in both public and private sector roles.

      Whether it’s helping corporate Canada meaningfully engage with First Nations or working for the Government of New Brunswick to coordinate important resources towards Indigenous projects, Cameron brings a diverse range of skills and experiences with an emphasis on Indigenous relations, engagement, and economic development.

      Kevin West

      DIRECTOR OF STRATEGY & DEVELOPMENT

      Kevin delivers the know-how to help clients create commercial strategies that promote sustainability, resilience and greater profitability. His most recent work leading the sustainability of government operations at Environment and Climate Change Canada is part of his versatile professional experience including work in mining, construction, aviation, transportation and logistics as well as retail and fast moving consumer goods. His work has taken him from the floor of G7 climate meetings to remote installations and communities across Canada’s Arctic regions.

        Allison Murray

        CEO & FOUNDER

        Upswing Solutions was founded by Allison Murray, an international sustainability leader who has helped companies for over 20 years to create social and environmental change and build purpose into their business.

        Allison has led strategies and programs at some of the world’s largest companies in the UK, Australia and Canada in the telecommunications, energy, insurance and transportation & logistics industries. Beyond creating change inside companies, Allison has also provided consulting services to CEOs and boards of start-ups and not-for-profit organizations.

        Allison holds a Master’s degree in Science and Technology Policy from the University of Sussex (UK) and a B.A. (Hons) in International Development Studies from Dalhousie University (Canada).

        Angela Moores

        Consultant

        Angela holds a BSc in Sustainability & Mathematics from Dalhousie University and is currently completing a Master’s degree in Environmental Studies.

        She has led a diverse range of projects on topics including gender and climate change, aquaculture, physician leadership and community food security. 

        Using an intersectional approach, Angela applies systems thinking and science-driven solutions to advance a clean and just economy. Thriving on collaboration, she helps organizations apply sustainability principles to lessen their impact and contribute to climate solutions.

        Dawne Skinner

        Consultant

        Dawne Skinner is a senior environmental engineer with significant project management experience across a variety of sectors. She holds an MBA in Innovation, Enterprise and the Circular Economy through an Ellen MacArthur Foundation (EMF) pioneer school and has been chosen by the EMF, through a global competition, as a Schmidt MacArthur Fellow in the Circular Economy.

        Through these programs, she has developed significant knowledge in innovation management, circular economy business models, material flow modelling, circular design and closed loop supply chains. She recently led six, first of their kind, circular economy studies in Canada and has been providing policy advice to federal, provincial and municipal governments on how to accelerate the transition to a circular economy. Dawne is currently a PhD candidate in Industrial Engineering at Dalhousie University, where her focus is on designing, modelling and optimizing circular and closed loop supply chains.

        Leah Gotkin

        CONSULTANT

        Leah is a consultant that holds a Master’s in Strategic Sustainable Business from the University of Stirling in the UK and a Bachelor of Science from Queen’s University. She has over 5 years of experience in the energy and transportation sectors with a focus on accelerating the adoption of electric vehicles. In the UK, she developed consumer engagement strategies as a lead consultant for a social enterprise that empowers womxn through sustainable goods and services.

        Through her academic and professional experiences, she has developed a deep understanding of change management, risk assessment, greenhouse gas accounting and GRI frameworks, specifically the UN Sustainable Development Goals. Managing and supporting diverse projects across a range of industries including electricity, banking and the public sector, Leah uses science-based research to drive positive change for people, planet and profits.

          CAMERON PAUL

          PROGRAM MANAGER

          Cameron holds a Bachelor of Philosophy and Interdisciplinary Leadership from Renaissance College at the University of New Brunswick.

          Originally from the Tobique First Nation in New Brunswick, Cameron’s career has focused on building prosperity and overcoming developmental barriers for both First Nations’ governments and enterprises in both public and private sector roles.

          Whether it’s helping corporate Canada meaningfully engage with First Nations or working for the Government of New Brunswick to coordinate important resources towards Indigenous projects, Cameron brings a diverse range of skills and experiences with an emphasis on Indigenous relations, engagement, and economic development.

          Our Associate Consultants

          Charmaine Dymond

          Associate Copywriter & Editor

          Charmaine is a copywriter for social change businesses and non-profit organizations. She helps her clients connect with customers and supporters by writing compelling web, email and print copy that builds trust and inspires action.

            Lara Ryan

            Associate Consultant

            Lara Ryan has spent more than 30 years honing her strategic leadership skills. Her expertise in designing and implementing sustainability and CSR plans helps clients articulate and demonstrate their social and environmental value to stakeholders.

            Her background is in the not-for-profit sector. Most recently she served for 12 years as regional director with the Canada Green Building Council where she advanced the adoption of green building practices in Atlantic Canada through member engagement, education and advocacy.

            Claire Mahaney Lyon

            Associate Consultant

            Claire is a seasoned real estate investment strategist with deep knowledge of capital markets. As a CFA® charterholder with over 10 years of experience, and a passionate sustainability professional, Claire brings a unique perspective and understanding to her clients.

            Prior to founding Real Asset Strategies, Claire successfully built and led IR and ESG strategies for a $5 billion Canadian REIT. Previously, as part of the strategy and research team for a Canadian pension fund-owned real estate firm, she created and implemented programs to identify and solve high-risk tenant challenges, rent-paying behaviours and trends. Prior, Claire was a real estate analyst for a $1.5 billion real estate dedicated mutual fund, analyzing and recommending global real estate investments.

            Claire has a B.S.B.A. (Finance and Marketing) from Coastal Carolina University (USA), a Masters in Financial Management from the Universitat Politecnica de Catalunya (Spain), is a CFA® charterholder, and is pursuing the Fundamentals of Sustainability Accounting from the Sustainability Accounting Standards Board.

            She is a member of the Nova Scotia Community College Foundation Investment Committee and a board member of the CFA Society Atlantic Canada.

              Panos Panagiotakopoulos

              Associate Consultant

              Panos is the coordinator of the Sustainable Business Management program at Seneca College, and a sessional lecturer at the University of Toronto and OCAD University. He is an Environmental Engineer and holds a PhD in Corporate Sustainability.

              Panos is a driven sustainability educator, researcher and consultant with 10+ years of experience coaching organizations to assess and integrate sustainability and train the next generation of sustainability professionals. Panos has taught systems thinking, sustainability and project management to students in Toronto and Greece and has delivered sustainability management seminars globally. He is recognized for his  ability to present complex ideas in a clear and concise manner. Panos has advised companies from the agricultural, real estate, construction, and retails sectors on climate change, life cycle assessment and sustainability. He was recently a coach to Ashoka’s Globalizer program helping social entrepreneurs scale, as well as to 2017 Agents of Change: Climate Solutions accelerator of the Centre for Social Innovation.

              Charmaine Dymond

              Associate Copywriter & Editor

              Charmaine is a copywriter for social change businesses and non-profit organizations. She helps her clients connect with customers and supporters by writing compelling web, email and print copy that builds trust and inspires action.

                Lara Ryan

                Associate Consultant

                Lara Ryan has spent more than 30 years honing her strategic leadership skills. Her expertise in designing and implementing sustainability and CSR plans helps clients articulate and demonstrate their social and environmental value to stakeholders.

                Her background is in the not-for-profit sector. Most recently she served for 12 years as regional director with the Canada Green Building Council where she advanced the adoption of green building practices in Atlantic Canada through member engagement, education and advocacy.

                Claire Mahaney Lyon

                Associate Consultant

                Claire is a seasoned real estate investment strategist with deep knowledge of capital markets. As a CFA® charterholder with over 10 years of experience, and a passionate sustainability professional, Claire brings a unique perspective and understanding to her clients.

                Prior to founding Real Asset Strategies, Claire successfully built and led IR and ESG strategies for a $5 billion Canadian REIT. Previously, as part of the strategy and research team for a Canadian pension fund-owned real estate firm, she created and implemented programs to identify and solve high-risk tenant challenges, rent-paying behaviours and trends. Prior, Claire was a real estate analyst for a $1.5 billion real estate dedicated mutual fund, analyzing and recommending global real estate investments.

                Claire has a B.S.B.A. (Finance and Marketing) from Coastal Carolina University (USA), a Masters in Financial Management from the Universitat Politecnica de Catalunya (Spain), is a CFA® charterholder, and is pursuing the Fundamentals of Sustainability Accounting from the Sustainability Accounting Standards Board.

                She is a member of the Nova Scotia Community College Foundation Investment Committee and a board member of the CFA Society Atlantic Canada.

                  Panos Panagiotakopoulos

                  Associate Consultant

                  Panos is the coordinator of the Sustainable Business Management program at Seneca College, and a sessional lecturer at the University of Toronto and OCAD University. He is an Environmental Engineer and holds a PhD in Corporate Sustainability.

                  Panos is a driven sustainability educator, researcher and consultant with 10+ years of experience coaching organizations to assess and integrate sustainability and train the next generation of sustainability professionals. Panos has taught systems thinking, sustainability and project management to students in Toronto and Greece and has delivered sustainability management seminars globally. He is recognized for his  ability to present complex ideas in a clear and concise manner. Panos has advised companies from the agricultural, real estate, construction, and retails sectors on climate change, life cycle assessment and sustainability. He was recently a coach to Ashoka’s Globalizer program helping social entrepreneurs scale, as well as to 2017 Agents of Change: Climate Solutions accelerator of the Centre for Social Innovation.

                  Our Partnerships

                  Creating commercial strategies that deliver environmental, social and business value is never a “one-size-fits-all” undertaking — that’s why we’ve built our powerful partner network of diverse experts to bring the exact skills needed to ensure high-impact outcomes for our clients.

                  Start Your Solution

                  Let’s talk about the right solution for your business.

                  Start Your Solution

                  Let’s talk about the right solution for your business.