About Us

We specialize in delivering high-impact strategies with actionable plans for companies that want to grow their business while improving their customers’ lives and our environment.

For over 20 years, Allison Murray, founder and CEO of Upswing Solutions, has led sustainability strategies at some of the world’s largest companies in the UK, Australia and Canada in the telecommunications, energy, insurance and transportation & logistics industries. Beyond creating change inside companies, Allison has also provided consulting services to CEOs and boards of start-ups and not-for-profit organizations.

Since Upswing Solutions was launched in 2017 we have grown to support businesses in Atlantic Canada. Our clients span multiple industries, from large companies operating across several countries, to medium sized businesses locally rooted in our communities, to small technology start-ups.

Through our network of associate consultants, we bring in the skills needed to deliver high-impact outcomes for our clients located close to home and around the world.

Our extensive experience meets the needs of our clients by accelerating the development of purpose-led business strategies, products and partnerships while engaging and supporting teams and leaders.

0

Countries

0

Industries

0

Years experience

OUR PURPOSE

Help our clients deliver high-impact social and environmental change.

WHY CHOOSE US

Experience inside
business

We’ve led strategies inside some of the world’s largest companies so we know how to navigate change, engage teams and deliver a solid business case.

Deep knowledge of
sustainability

We’re dedicated to helping companies improve their social and environmental impact. We’ve been part of the evolution from CSR to purpose-led business and know how to turn theory into action.

adaptable and
fast-moving

We’ve worked across multiple industries and locations, and with start-ups to multinationals. We get up to speed quickly and collaborate with teams to deliver meaningful outcomes for our clients.

OUR TEAM

OUR VALUES

Social
Impact

We are passionate about the role business can play in finding solutions to our biggest social and environmental challenges.

Working
together

We thrive on collaboration and work best when we’re working together to solve problems.

Feet on the ground

We love to create practical strategies no matter what stage a business is at in their purpose journey.

Open and
Honest

We work with integrity and always strive to deliver work that our clients value and creates impact.

How can we help put your business purpose into action?