AS A BUSINESS LEADER YOU KNOW THAT SUCCESS TODAY IS ABOUT MORE THAN THE BOTTOM LINE.

You want to create impact by improving people’s lives and our environment, but you’re struggling to figure out the best way or find the time to do it.

That’s where we come in.

No matter where you are on your purpose journey, we can help you explore the concept of doing good with your business and making it a driver of success.

GROW YOUR IMPACT

CLEAR STRATEGY

We design purpose-led business, product and partnership strategies. Our work is grounded in data and insights, giving you a clear plan to deliver shared value for your customers, employees, communities and business.

CUSTOM IMPLEMENTATION

We help move your strategy off the page and into practice by creating tailored implementation plans. We work alongside your teams to improve the social and environmental impact of your business

MEASURED PROGRESS

Purpose is nothing more than an aspiration if you can’t measure your progress. We help define your metrics and measure your social, environmental and business performance, combined with plans to help you increase your impact.

ENGAGING COMMUNICATIONS

We help you tell your purpose story. From reports to marketing campaigns to internal communications, we can help engage and inform your stakeholders using deep insights about what matters most.

"A plan our teams and Board could get behind..."

The difference Upswing Solutions brings is their ability to help companies move from theory to an actionable purpose-led business strategy. They got to know our business and unique culture very quickly and presented a plan that our teams and Board could get behind. They were great to work with.
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Paul Parush
VP Marketing & Business Solutions, Atlantic Central

"...started contributing valuably from day one."

Allison brought extensive global expertise in the business of sustainability to Peer Ledger. She quickly understood our roadmap and started contributing valuably from day one. Allison’s work is based on solid evidence, and she delivers it with heart and creativity. We asked Allison to come back to support us again as soon as we could.
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Dawn Jutla
CEO, Peer Ledger

PUT OUR DECADES OF EXPERIENCE TO WORK FOR YOU

We have a passion for social change and know business from the inside out.

Upswing Solutions was founded by Allison Murray, an international sustainability leader who has worked inside companies for over 20 years to create social and environmental change and build purpose into their business.

Allison is joined by a network of associates who share her commitment to helping companies make a difference in people’s lives. Together we bring the skills needed to deliver high-impact outcomes for our clients in Atlantic Canada and around the world.

PUT OUR DECADES OF EXPERIENCE TO WORK FOR YOU

We have a passion for social change and know business from the inside out.

Upswing Solutions was founded by Allison Murray, an international sustainability leader who has worked inside companies for over 20 years to create social and environmental change and build purpose into their business.

Allison is joined by a network of associates who share her commitment to helping companies make a difference in people’s lives. Together we bring the skills needed to deliver high-impact outcomes for our clients in Atlantic Canada and around the world.

The Purpose Project

In 2018 we launched The Purpose Project for Atlantic Canada to shine a spotlight on purpose-led businesses from this part of the world. We wanted to find out what makes them tick. Why have they set a clear purpose beyond profit?

We interviewed over a dozen CEOs and executives for a series of case studies to tell their stories and find out what benefits they are seeing for their customers, their communities, their employees and our environment.

The Purpose Advantage report is a compilation of the insights they shared with us. It explores how these businesses are growing and succeeding because of their purpose, and provides a new lens through which to view business growth and economic development in Atlantic Canada.

Sign up to receive this report and find out how purpose is driving business performance while making our world a better place.

SOME OF OUR CLIENTS

OUR LATEST NEWS

Join us on April 25th
Join us on 25th April and learn how to become a certified B Corp. Atlantic Canadian B Corp, T4G will
Read more.
How purpose drives innovation
Businesses are more able to innovate and transform when purpose is a core driver of strategy and decision making.
Read more.
Our new report is here!
We were thrilled to launch our new report on Nov. 26th 'The Purpose Advantage: How purpose-led businesses are growing and
Read more.

HOW CAN WE HELP?